My IT Journey

When I first stepped into the IT world, I was fascinated not only by the technology itself, but by the way it could change and help to create and transform endeavours. It taught me something simple but powerful:

In business, technology is only valuable if it helps to perform better.

IT all started in Dublin in 2018, I began selling out hardware such as infrastructure solutions such as servers, networks, and the backbone systems that keep companies running. At the same time, I was also selling SaaS solutions.

Showing companies how cloud tools could transform the way they worked and connected.

Before making any decisions, I would first gather information on two levels. Internally, I would check the CRM to see when deals were won and through which acquisition channels. I would identify the entry points of these opportunities as well as how they evolved, in order to better understand the prospect relationship journey. Then, I would speak directly with the sales team to ask questions and gather their insights.

For the prospecting plan, I would select a priority channel for a specific target, essentially creating a channel–target pair. Based on the KPIs, I would then decide whether to continue with this channel or to create and test another one.

This shift was a game-changer. I wasn’t just selling licenses; I was helping organizations rethink the way they operated. Whether it was Salesforce to manage pipelines, Microsoft 365 and Google suit to boost collaboration, or SurveyMonkey to capture insights, I became a daily user myself. By using the tools I was recommending, I could speak to clients not as a salesperson, but as someone who understood their challenges and knew how to solve them.

Working across the EMEA market, I learned how diverse business needs can be. Some companies needed to modernize their infrastructure, others wanted to scale faster with cloud solutions. My role was always the same: to ask the right question, listen, understand, and provide the right mix of technology, strategy and operation that helped them to stand out from their competitors and this, in anyway possible.

Today, I see IT not just as a technical field soon reshaped by AI, but as a true business enabler even more with deployable narrow AI. Even so, every piece of hardware, every SaaS platform, and every solution is a lever to give companies the agility, efficiency, and intelligence they need to thrive in competitive markets. But technology only creates impact when it meets the right person at the right time—someone facing a real business challenge, backed by the resources and budget to act.

Ultimately, value is created by aligning needs with the right solutions, delivering measurable results, staying agile on those result through a DevOps mindset to continuously improve.