For me, sales has always been more than hitting numbers. It’s a love affair.

Creating Value for Both Sides

From my experience, whether B2B or B2C, the principle is the same: sales must create benefits for both sides. It is about building a process that drives impact and long-term value, not just short-term wins.

Decision-makers may want to improve efficiency and fix urgent issues. Others aim to stand out from competitors by equipping their teams with the right tools. Some leaders focus on understanding their people better. They invest in healthy resources and collaborative environments. This becomes the foundation for stronger performance.

Beyond Closing Deals

In my opinion, sales has never been just about closing. It is about listening, asking the right questions, and uncovering what really drives a client’s decisions. When solutions align with these drivers, relationships evolve into trust, growth, and results that last.

Psychology and Social Dynamics

My background in psychology showed me that sales motivations are rooted in social dynamics. People rarely buy based on logic alone. Emotions, perceptions, and social cues heavily influence decisions. A prospect will always ask: “Do I trust this person? Do they understand me? Do they make me feel confident?”

That is why sales depends on relationships. Buyers, B2B or B2C, prefer to work with someone they like and trust. Rapport-building, mirroring, and empathy all play a role in opening doors and moving deals forward.

Influence in Action

Sales is also about influence. Many of the techniques I use come from psychology and social mechanisms: Foot-in-the-Door, Door-in-the-Face, social proof, and scarcity. These tools help guide behavior ethically. A small “yes” often leads to a bigger one.

Sales as a Team Sport

Sales never happens in isolation. Teams are social systems. Collaboration, knowledge-sharing, and motivation are key. A salesperson should not only work with clients, but also with managers, direct and cross-functional colleagues. I have seen this collective effort drive long-term success.

The Right Impact at the Right Time

When you know your subject and understand the dynamics of a situation, you can create the right impact at the right time, especially when speaking to someone with a real need.

Refining Pipelines and Funnels

I have spent years designing, nurturing, and refining pipelines and funnels. I tested prospecting channels to see what worked best, not only for me, but for the people I contacted.

When something failed to deliver, I stayed agile and adjusted quickly. When I saw potential, I doubled down and nurtured those leads into real opportunities. At the end of the day, sales is not about activity. It is about turning effort into real sales.

Discipline and Results

That discipline meant being both relentless and strategic. At Foundry, I consistently exceeded targets, often reaching $3K daily revenue on hardware and SaaS sales. I made high volumes of calls. Usually 100, sometimes up to 150.

I balanced cold calls and emails daily to educate prospects, upsell, and keep my methods sharp. At SurveyMonkey, I combined what I had learned at Foundry and adapted it to new products and personas. This helped me generate over $250K in quarterly revenue.

A Goal-Oriented Mindset

These results did not happen by chance. They came from a goal-oriented mindset, always testing, learning, and adapting in real time.

I treated every funnel as a living system. It evolved with feedback and market signals. I built channels not just to generate contacts, but to spark quality conversations with the right people at the right time. This is how I turned prospects into trusted clients and helped businesses grow beyond expectations.

When I say sales is a love affair, I mean it is about trust, attention, and care. It grows with consistency, authenticity, and genuine interest in the other person’s needs. Both sides must benefit. Both must feel valued. Only then does the relationship grow stronger.

Sales is not about chasing a deal. It is about creating a bond where solutions meet real needs, and mutual value turns into loyalty.